Why You Need To Know The Difference Between Design and Product Development

I'm a contributing writer for an awesome American manufacturing sourcing website called Maker's Row.
 

This company is changing the face of sourcing. The platform is slick and powerful and they value the stories of American manufacturers so you really get to understand who you do business with in a very modern way. I'm incredibly proud to be partnering with this team. 

Check out below for a recent published post that I wrote discussing the differences between the roles of a Designer and a Product Developer. My background is specific to fashion but the general rules apply to most categories.  This is a must-read for designers, developers and "maker's"  but especially for anyone who would like to work with others from the design and manufacturing industry.

In order for a brand to thrive, it’s important that a designer be allowed to design, create and innovate.
— Cyndie Spiegel for @Maker's Row
It’s Fashion Week in NYC. Design receives a white shoe from Italy 14 hours before the runway show. It no longer matches the re-designed collection. Product development steps in to find a source to dye the shoe to match the “looks” in time for the 8pm show. Close call!


It’s Fashion Week in NYC. Design receives a white shoe from Italy 14 hours before the runway show. It no longer matches the re-designed collection. Product development steps in to find a source to dye the shoe to match the “looks” in time for the 8pm show. Close call!

“Can I just hire a designer?” or “Do I really need a product developer?” 

As a small business consultant and an adjunct professor, I’m often asked to explain the difference between the role of a designer and a product developer.  Whether the venture is a start-up or a large multi-national brand, these positions can vary greatly but are pivotal to a company’s growth.

In a very broad sense of the roles:

Designers create concepts and product developers execute the designs. Both should have a clear understanding of teamwork and communication...

Read on here for the rest of the post. ENJOY and leave a comment to let me know what you think!